Our Story

What’s the best feeling you've ever had? . . .

. . . For us, it's the feeling of putting on a fresh pair of socks. It's like a warm hug for your feet—but softer and cozier! Socks give us comfort, and make us feel like we can take on the world. They're the first thing you put on in the morning, and the last thing you take off at night. They keep your feet warm, and they let you express yourself in ways that no other piece of clothing can do. We believe that everyone should be able to have fun with their socks, whether they're at the office or out on the town. Our mission is to bring a high level of comfort to our customers without compromising style, color, and boldness. 

We are a mother and son team who started “Life is Socks” because we believe in making big statements through clothing. Although socks are likely the smallest piece of clothing in your wardrobe, we believe they are the unsung heroes capable of making some of the biggest statements with their vibrant colors, intricate patterns, and their expressive and comfortable nature. Socks may be small, but they are both our business and life –”so why not name our brand after them?!”

We are a small, family-owned company with big aspirations to leave a massive sockprint in the sand. As we grow our “Life is Socks Crew,” an ever-increasing community of sock lovers and enthusiasts, we look to unveil an ‘affordable luxury line of socks’ to allow everyone to be able to wear a piece of luxury wherever they may travel.

Additionally, and most importantly, we look to grow “Life is Socks,” not just to provide lasting comfort that feels and looks good, but our goal is to help provide this same comfort to the people who need it most. We started this business because of our love for socks, but as we volunteered with local non-profit clothing organizations over the years, we realized how much of a need there is for basic clothing items, such as socks, across the world. Ever since then, this business has always been about giving back and positively impacting the lives of those in need. Life is Socks - and some lives need them – this is why we’re passionate about creating and providing high-quality socks at an affordable price point.

We believe that everyone deserves the comfort that comes from wearing a pair of well-made socks, and we have always recognized that socks have the power to make us feel good about ourselves, no matter what we are wearing. We hope our socks will bring you as much joy as they have brought us — and keep checking in to see what else we have in store for you!  


     Chase (son) & Alix (mom) 

     Founders of “Life is Socks”

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